Measure your links
Analytics in Deep links answers "how did this campaign do?". Open your project, go to Deep links and choose Analytics.
What it counts
Every number comes from Mocco's daily counters, one per link, UTC day and platform:
| Number | What it is |
|---|---|
| Clicks | Every visit to a link, crawlers fetching a preview included. |
| People | Clicks that weren't from a crawler. |
| Landing copies | Taps on the iOS landing page's Get the app that copied the link for after the install. |
| Opens | Times your app opened from a link, as Mocco's SDK (or your app's call) reports it. |
| First opens | First launches of your app, counted for a link when a deferred link resolved. |
| Deferred resolves | Installs whose first launch recovered the link that led to them. |
Opens, first opens and deferred resolves stay at 0 until your app reports them (see Deferred deep links).
Filter
Range: the last 7, 30 or 90 days, or a custom range of up to 366 days. Days are UTC days.
Campaign: every campaign, one campaign, or No campaign for links you created without one. Clicking a campaign in the table picks it too.
Platform: iOS, Android, Computer or Other.
The page's address keeps the filters, so you can bookmark the view or send it to a teammate.
What the page shows
The totals for the filter, each with a one-line definition.
By platform: the same numbers per platform.
By campaign: each campaign's numbers and how many of its links had any.
Top links: the 100 most clicked links. Click a column's name to sort by it.
By day: every day of the range, with a bar for its clicks.
Export CSV
Export CSV downloads the same counters as a file named links-<project>-<from>-<to>.csv, with one row per link, day and platform that has any. Its columns are day, campaign, link_id, slug, label, platform, clicks, human_clicks, landing_copies, opens, first_opens and deferred_resolved.
An export holds at most 100,000 rows. If yours would hold more, Mocco asks you to choose a shorter range or one campaign.
Ask your AI assistant
An AI assistant connected to Mocco reads the same numbers with the same filters, for example "How did the spring campaign do on iOS last month?".