# Measure your links

**Analytics** in Deep links answers "how did this campaign do?". Open your project, go to **Deep links** and choose **Analytics**.

## What it counts

Every number comes from Mocco's daily counters, one per link, UTC day and platform:

| Number | What it is |
| --- | --- |
| **Clicks** | Every visit to a link, crawlers fetching a preview included. |
| **People** | Clicks that weren't from a crawler. |
| **Landing copies** | Taps on the iOS landing page's **Get the app** that copied the link for after the install. |
| **Opens** | Times your app opened from a link, as Mocco's SDK (or your app's call) reports it. |
| **First opens** | First launches of your app, counted for a link when a deferred link resolved. |
| **Deferred resolves** | Installs whose first launch recovered the link that led to them. |

Opens, first opens and deferred resolves stay at 0 until your app reports them (see [Deferred deep links](https://www.mocco.club/docs/en/articles/hyaqqz-deferred)).

## Filter

- **Range**: the last 7, 30 or 90 days, or a custom range of up to 366 days. Days are UTC days.
- **Campaign**: every campaign, one campaign, or **No campaign** for links you created without one. Clicking a campaign in the table picks it too.
- **Platform**: iOS, Android, Computer or Other.

The page's address keeps the filters, so you can bookmark the view or send it to a teammate.

## What the page shows

- The totals for the filter, each with a one-line definition.
- **By platform**: the same numbers per platform.
- **By campaign**: each campaign's numbers and how many of its links had any.
- **Top links**: the 100 most clicked links. Click a column's name to sort by it.
- **By day**: every day of the range, with a bar for its clicks.

## Export CSV

**Export CSV** downloads the same counters as a file named `links-<project>-<from>-<to>.csv`, with one row per link, day and platform that has any. Its columns are `day`, `campaign`, `link_id`, `slug`, `label`, `platform`, `clicks`, `human_clicks`, `landing_copies`, `opens`, `first_opens` and `deferred_resolved`.

An export holds at most 100,000 rows. If yours would hold more, Mocco asks you to choose a shorter range or one campaign.

## Ask your AI assistant

An AI assistant connected to Mocco reads the same numbers with the same filters, for example "How did the spring campaign do on iOS last month?".